TOUS CLAWS Launch

Client:
Project:
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Date:
Duration:
Proyecta Lab
Design & Production
Mexico City
September 2024
1 day

We created an exclusive event for the launch of the new TOUS CLAWS gold nail ring collection, developed in collaboration with Macarena Achaga, in partnership with Vogue. The evening began with a group of influencers and VIP guests who enjoyed a personalized manicure corner, preparing their hands for a photoshoot directed by Maca Achaga.

The peak moment of the night enveloped attendees in total darkness, then revealed the TOUS CLAWS campaign along with a wall with hands that showed the jewelry making subtle and elegant movements, highlighting the essence of the jewelry.

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