To commemorate BMW Group Mexico’s 30th anniversary, we curated an immersive four-day experience that united press, corporate leaders, LATAM importers, dealers, and agency owners in an unparalleled celebration of design and ambition.

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From exhilarating test drives across the full BMW range—including the legendary M, X, and S Series—to exclusive design talks with José Casas on the M2’s 30th Anniversary, every moment paid tribute to BMW’s relentless pursuit of excellence. The iconic 1300 GS also took the spotlight, embodying adventure and engineering at its finest.

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A milestone celebration where the past, present, and future of BMW converged on the road to innovation.